Sales of the 09 CU 2 Euro

[Mike Star]

Just passing some info on. I had my MY06 Euro Lux in at my Dealer for it's 50,000 service last week. Speaking with the Dealer Principle over a coffee he said that the CU 2 had been disappointing sales wise for Honda to date. He said that they had pre release orders on the CU 2 from some exisiting customers who change their cars over between 15 months and 24 months but that most had fallen over after the customers were invited in for a preview of the CU 2 and didn't like the look of the car most particularly the front. Most of those customers actually still changed over but went for run out deals on the CL 9 Luxury Sat Nav models.

He said that he has an A4 list full of potential buyers for low ks MY 06 onwards CL 9s especially Luxury models and Luxury Sat Navs.

He commented that sales have been strong for the CU 2 in SA and WA but weak everywhere else.

So I guess the lesson here is if you really want a CU 2 and live outside SA and WA haggle hard and there will be a deal to be done.

Cheers :wave:

[jon_leong]

I got a CU2 euro lux nav auto last month for $45000 driveaway in Brisbane
including
5yr Honda warranty
5yr Roadside Assist
12 month rego & ctp
Windows Tinting
Floor mats
pearlescent paint


Is that a good deal?

[snYpz]

^yeah thats a pretty good deal.
I got the same stuff but additional boot tray, colour coded mud flaps and duck bill boot spoiler for $45k. I got it on the honda sale day so possibly explains the marginally better deal.

[J-TODA]

good news for me :)

[SpeedBird]

Just having a glance at the Sept 2008 VFACTS rego figures for medium cars less than $60K, shows only 576 where sold in the whole of australia.

When the number one seller was the toyota camry at 2114, 2nd was Mazda 6 at 909, and then followed by the Euro at 576.

Comparing that to the sales of the first few months of sales for the CL9 model which started in Jun 2003, thats one hell of a lot of sales down hill.

I was very surprised to see the new euro included in the Honda Once a year sale day a few weeks ago, and considering its only 4 months since its new release its not good selling it down already so early in the model cycle.

[shakkas]

well it makes our car more rare on the road! hated havin my corolla and seeing a zillion of them on the road

[bigdongers]

I am in WA and have noticed more and more CU2s on the road. All have been luxury models too. Definitely seeing them more than the new Mazda 6.

The best price most dealers will do on a auto lux with sat nav is about $47k drive away which is only about a $2,500 discount. If I could get one for $45k driveway with the goodies you guys have, I would have got one. WA isnt discounting as heavily...yet.

[tony1234]

I am in WA and have noticed more and more CU2s on the road. All have been luxury models too. Definitely seeing them more than the new Mazda 6.

The best price most dealers will do on a auto lux with sat nav is about $47k drive away which is only about a $2,500 discount. If I could get one for $45k driveway with the goodies you guys have, I would have got one. WA isnt discounting as heavily...yet.
You'll have to be patient and wait.Guys over here(NSW)have been getting what you want for $45K

[Euro08Jaz]

so many younger people are finding euros more affordable

huge rims are no longer an uncommon sight.

[tron07]

I just wonder if the huge WA sales is related with the mining boom or not?? with the ecconomy slowing down, will sales drop or grow?

[rusty]

CU 2 and didn't like the look of the car most particularly the front.

Agree, the front is terrible imo, :thumbdwn:

[bigdongers]

I just wonder if the huge WA sales is related with the mining boom or not?? with the ecconomy slowing down, will sales drop or grow?

I wouldnt say WA sales are huge. They are just higher than the other states against target.

the mining boom is slowing though and property prices are falling.

[my_vtec77]

Agree, the front is terrible imo, :thumbdwn:

Exactly.. It doesn't have sporty looks at all. More into luxurary.

[centurionau]

As I have said in other threads, the only way to overcome the problem with the front grille is to buy the sports grille, which will be about $1,000.

[jimeegee]

^^ I agree, I really like the look of the front with the sports grill.

Here in Hobart there are a few about, don't reckon they got good deals though I've been trying to get one for months, the dealership is completely unreasonable when it comes to trade in values and value of a demo car. They may be driving me into a CL9 I reckon, but not at this dealearship. Average work for the 2007 Rural Dealer of the Year!

Shame coz I think my S2000 is worth more than $15k...haha...the CU2 is a top car, but I'm not paying $20k and giving away an S2K too!

[yfin]

^^ I agree, I really like the look of the front with the sports grill.

Here in Hobart there are a few about, don't reckon they got good deals though I've been trying to get one for months, the dealership is completely unreasonable when it comes to trade in values and value of a demo car. They may be driving me into a CL9 I reckon, but not at this dealearship. Average work for the 2007 Rural Dealer of the Year!

Shame coz I think my S2000 is worth more than $15k...haha...the CU2 is a top car, but I'm not paying $20k and giving away an S2K too!

If they are raping you on the price - why don't you try to do the deal in Melbourne? Sell the S2k privately - dealers will never give you what you think the car is worth.

[jimeegee]

That's right, it's been for sale privately for a while, but it's a tricky car to sell down here, but if I still decide to buy a CU2, it's unlikely to come from Hobart, I may have to consider the Melbourne dealerships...a small holiday is no big deal for me!

[boleh]

had the cu2 followed the concept sports-4 design sales would've been very different.. sadly that didnt happen

[tritty]

NEWS FLASH!!!
All car sales have slowed!!
EOM

[MiSloVic]

NEWS FLASH!!!
All car sales have slowed!!
EOM
Yes.. End of year sale is starting early. Good time to get a new car, if the economy does not affect you.

[tony1234]

Yes.. End of year sale is starting early. Good time to get a new car, if the economy does not affect you.
If you're in the market for a new car wait till late January.i'll bet they'll be some bargains to be had then.

[jimeegee]

Yeah good advice, I reckon I'll be hunting for a new car late January.
I'm still surprised how little effort they make to sell a car, so maybe they should look at themselves why the figures are down, at least in my case this is true! Almost as if they assume no one can afford to buy.

[PNR888]

Just checked the VFACTS figures, In October, Honda sold more Euros 872 units than Mazda 6's 720 units. Number one spot for Medium car (<$60000) segament still belongs to Camry(1952 units).

This is the first time I can remember that Honda Euro outsold Mazda6. Maybe that OCt 18th once a year sale thing really boosted up the figure.

[tim-e]

Last month I noticed heavier advertising than in previous months. Whether they actually stepped up the campaign or not I don't know. I'm noticing a few more CU2s around my place, too.

[Mike Star]

NEWS FLASH!!!
All car sales have slowed!!
EOM

News Flash
CU 2 sales never really got started and then have slowed more than most in NSW, Qld, and VIc

[The X Man]

The CU2 front end looks like the car is about to take off as it slants so far to the sky. Just open the front doors and the boot and you will have a Honda airplane!

[MiSloVic]

News Flash
CU 2 sales never really got started and then have slowed more than most in NSW, Qld, and VIc

i reckon, they should start throwing in the 'sports' body kit -- free. :angel:

[adrianf]

Just checked the VFACTS figures, In October, Honda sold more Euros 872 units than Mazda 6's 720 units. Number one spot for Medium car (<$60000) segament still belongs to Camry(1952 units).

This is the first time I can remember that Honda Euro outsold Mazda6. Maybe that OCt 18th once a year sale thing really boosted up the figure.

oh yeah that is very interesting

VFACTS Oct (http://www.autonews.net.au/static/vfacts/2008oct/passenger_segment.pdf)

i guess we'll see how they go in market share next month

[J-TODA]

i reckon another SALE TIME FOR HONDA!!! :) end of year clearance sale... free ctp free rego + insurance.... 2009 model euro lux optioned 38k!! win win :).....yeah im dreaming..

[binhcat]

Just thought you guys might know, Honda will be increasing the price for Honda Euro in a couple of months due to the fall in our dollar..my mate inside Honda said they aren't making much of a profit margin on the current prices and with the dollar so low against the Yen, they will be making a lose.

So graba bargain while you still can.

[rusty]

Just thought you guys might know, Honda will be increasing the price for Honda Euro in a couple of months due to the fall in our dollar..my mate inside Honda said they aren't making much of a profit margin on the current prices and with the dollar so low against the Yen, they will be making a lose.

So graba bargain while you still can.

It's already quite hard to sell at the current price. If they raise the price, they can expect lower sales then.

[binhcat]

Correct. Honda's plan is to sell fewer cars but gain higher profit margin than selling at current prices and make jacko from sales. Without a price increase they would lose out.

So its a lose lose situation here..

[Rudy]

The CU2 front end looks like the car is about to take off as it slants so far to the sky. Just open the front doors and the boot and you will have a Honda airplane!

True but the camry is bland and stale and the mazda 6 is bubbly and unrefined. So CU2 certainly doesnt lose out there. I get feeling its poor advertising on honda part. Camry is more of a household name plus they also sell heaps of fleet vehicles which honda never does (do those figures take that into account?). Mazda has great advertising campaign. Honda never lower their prices when others seem to.

[tony1234]

Honda never lower their prices when others seem to.
This is not a bad thing as it helps to preserve resale values on 2nd.hand Hondas.

[SPQR]

This is not a bad thing as it helps to preserve resale values on 2nd.hand Hondas.

Supposedly. But then they go and offer you peanuts for a CL9 trade in on a CU2.

[Type R Positive]

I think people are holding off spending for the time being.

On a side note, I just got back from the states, I saw 1 CU2 over there.
A hand full of CL9's, but plenty of TL's.

[Type R Positive]

Supposedly. But then they go and offer you peanuts for a CL9 trade in on a CU2.
I see CL9's for like $12k - $15k now. Good nick, low K, late models.

[bigdongers]

Correct. Honda's plan is to sell fewer cars but gain higher profit margin than selling at current prices and make jacko from sales. Without a price increase they would lose out.

So its a lose lose situation here..

The dealers would hate it because although they will make less on cars, selling them cheaper means selling more cars which means that they get more servicing revenue.

[binhcat]

It would be interesting to see what they would be going ahead with the price increase. Maybe the economy will be better and our dollar increase in the next month or so.

(Wishful thinking I know but for sake of people who in the market to buy a new car, I hope it does)

Lower currency = higher cost to import cars into Aus.. we can blame the yanks for this. God Bless Amercia ;-)

[PNR888]

I see CL9's for like $12k - $15k now. Good nick, low K, late models.

My Freind's CL9 black Lux Auto, got the car brand new Feb 2008, (2007 built) $42500 purchased price. Done less than ~7700km, done first scheduled service at 6 month at Honda dealer. still got new car smell.

Sold to a Honda dealer 10 days ago. $27000 only (some delaer offered less)... That's very very sad..

$42500 - $27000 = $15500 depreciation in 9 month. of course we have to factor in that CL9 is superceded model, and the built date is 2007. But that is still a terrible depreciaiton of 36.5&#37;

When buying a new car, Dealer tells you Honda holds their value because they don't do fleet and govy cars... but in reality I dont think their cars do any better than other makers'.

[viper8548]

My Freind's CL9 black Lux Auto, got the car brand new Feb 2008, (2007 built) $42500 purchased price. Done less than ~7700km, done first scheduled service at 6 month at Honda dealer. still got new car smell.

Sold to a Honda dealer 10 days ago. $27000 only (some delaer offered less)... That's very very sad..

$42500 - $27000 = $15500 depreciation in 9 month. of course we have to factor in that CL9 is superceded model, and the built date is 2007. But that is still a terrible depreciaiton of 36.5&#37;.

That's just a trade in price, cupnoodle just recently sold his 07 black manual lux for $32990 with ~15000km, I don't think it has actually depreciated that much as there still a big demand for 06+ lux models espcially well looked after ones. And also for some reason, 2nd hand prices wise for the euro lux, manual prices are more auto, and black is a very popular 2nd hand sellers, I was camping half dozens of vehicle selling websites for over 1.5 years to be confident to say this.

[ok2]

The general principals are

1) Dealers will nearly always give the "worst" value for trade-in (buy low, sell high to maximise profit)

2) Much better value in selling privately though of course it requires much more effort (advertising, handling calls including time wasters etc.)

Which one is right for each person depends.

[bigdongers]

I have been offered a 07 lux auto with sat nav for $33,900 drive away from a dealer. Taking out the on road costs, this means the car is about $32k. This car would have been about $43-$45k new so thats a $11k drop in one year.

The 06's dont seem to be selling for much less than this so it appears the biggest loss is in the first year.

If I could get a 1 year old CU2 auto lux navi for $34k driveaway, I'd be all over it! I don't think they will drop as much being the newer model but you never know.

[snYpz]

^i dont think that will happen for the CU2. The reason for the 11k or so drop is because a brand new model was released. If its drops $5-10k per year, and most honda models last for about 6 years lol, buying the CU2 at the 5 or 6th year would be almost free! :D :p

[SPQR]

My local dealer told me today that the only car moving out of the yard now is the new Jazz. CU2 not selling and neither is the Accord.

[rusty]

My local dealer told me today that the only car moving out of the yard now is the new Jazz. CU2 not selling and neither is the Accord.

It will sell if they CUT the price and/or value the trade in car higher

[buddah51au]

I just Traded up from an 06 Civic VTI Auto - 2 1/2 yrs old, 61,000km, New price was $22,990 - trade was $16,200 leaving a net loss of $6,800. Standard CU2 Auto on road was $37,400. A very impressive deal i think

[centurionau]

I just Traded up from an 06 Civic VTI Auto - 2 1/2 yrs old, 61,000km, New price was $22,990 - trade was $16,200 leaving a net loss of $6,800. Standard CU2 Auto on road was $37,400. A very impressive deal i think

Does the $22990 include ORC? If so, then the trade in was very good. They say that a new car loses 20% in the first year alone.

[buddah51au]

that trade in figure was based on the retail price, you can never take on road costs into consideration - eg: stamp duty & dealer deilivery is immediately lost

[shakkas]

seen alot of places online selling cu2 auto for 35k driveaway

same price as mine but i got tinting, carpets, reverse sensor

[zeke]

45K drive away CU2 manual luxury with mats , Ipod adapter ,tinting ,5 years warranty and road assist. Not to flash until you factor in 21k trade in on 2003 2.5 Subaru Outback with 90,000Ks. This was done in October. I guess it wasn't to bad.
Glad I got the Manual no pinging here . Delivered in 2 weeks as well.
Whata you guys think.

[SteveH]

I ordered a CU2 Luxury Navi manual in late August and paid $44,500- on the road including floor mats. Four months later and the car is still not here and still don't have a 100% confirmed delivery date.... (But the rumour is early January now)

[SPQR]

^^ Get the dealer to give you the VIN.

[snYpz]

I heard manual CU2 took much longer as they usually shipped mainly automatics in bulk. Thats what i heard about the people in the states anyways.

We got our CU2 auto lux with sat nav (mats, tint, warranty, duckbill spoiler, colour coded mud flaps, boot tray) for 45k drive away and had it was available for pick up within 2 weeks :D...still prefer driving the cl9 though! :thumbsup:

[tony1234]

I ordered a CU2 Luxury Navi manual in late August and paid $44,500- on the road including floor mats. Four months later and the car is still not here and still don't have a 100% confirmed delivery date.... (But the rumour is early January now)
I think why you have to wait so long is because you ordered the nav model.

[SteveH]

I think why you have to wait so long is because you ordered the nav model.

You are correct. The manual is a special order and Honda don't hold any stock of the Navi manual in Australia.

[SPQR]

^^^ That fact indicates that manual lux navi's are not in demand and so will not have a good resale value.

[tony1234]

^^^ That fact indicates that manual lux navi's are not in demand and so will not have a good resale value.
That could also work in your favour come trade in time,as so few were brought into the country when new,particularly if you sell it privately.

[SPQR]

^^ Maybe. More likely it wasn't popular originally and so it won't be popular come selling time. It's much harder to sell unique stuff.

[Type R Positive]

Less competition come time to sell. Depending on this auto/ping problem, manual is going to be valued much higher than the auto.....

[SteveH]

I didn't think about how hard it would be to sell the car, I just really, really hate driving an auto. I think the fact that it is a long wait for the Navi manual may be putting some people off as well.

[zeke]

Save the extra cash,grief and wait and just buy a Gregory's. Bloody hell mate, your mobile phone should have GPS by now.You want to be driving the car not the bloody GPS

[SPQR]

What's a Gregory's?

[tony1234]

What's a Gregory's?
Street directory lol.

[zeke]

In Darwin you wouldn't need either as there's only 5 roads and they all end up in the same place anyway .Navs are just for the noisy stripey shirts that hang around Chapel St Melb.

Take a risk and make your own decision on which road to take. Life is full of wrong turns that lead to new discoveries.

[Type R Positive]

In Darwin you wouldn't need either as there's only 5 roads and they all end up in the same place anyway .Navs are just for the noisy stripey shirts that hang around Chapel St Melb.

Take a risk and make your own decision on which road to take. Life is full of wrong turns that lead to new discoveries.
Stuff that. Just get portable unit like I got and save $3k.

[snYpz]

The only thing i like about the in-dash gps is that it looks cleaner instead of stcking the bloody unit on the windscreen! :thumbdwn:

[SteveH]

I agree that the in built GPS units look a lot better plus you don't have to worry about having it stolen like a portable one. You also get the reverse camera in the Honda, which after using one in a Lexus, is a lot of help.

[zeke]

This is what you need

Phone, PDA ,GPS, all in one Take it anywhere in the world.

http://www.htc.com/europe/product/touchcruise/product-tour.html

[Type R Positive]

The only thing i like about the in-dash gps is that it looks cleaner instead of stcking the bloody unit on the windscreen! :thumbdwn:
it goes below my radar detector. :angel:

[SPQR]

it goes below my radar detector. :angel:

Yah! Still legal in WA! The rest of OZ is governed by speed nazis.

[SPQR]

In Darwin you wouldn't need either as there's only 5 roads and they all end up in the same place anyway.....

Population of Greater London: 7,500,000
Area occupied by Greater London: 1,580 square kilometres

Population of Sydney: 4,000,000
Area occupied by Sydney: 4,000 square kilometres

Population of Darwin: Only 117,400
Area occupied by Darwin: 1,660 square kilometres

Darwin is bigger than Greater London. But yeah, there aren't all that many roads in Darwin despite its huge size.

[UNLS1]

I ordered a CU2 Luxury Navi manual in late August and paid $44,500- on the road including floor mats. Four months later and the car is still not here and still don't have a 100% confirmed delivery date.... (But the rumour is early January now)

we have to order if we want lux nav in man. dont keep them in stock at all.
so you will have to wait. it will be worth it.