Yokohama ADVAN WTAC 2011: Help us help our sponsers!

Help us help our sponsors!


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If anyone from the government is paying attention, let us tell you this much: what we are doing with Yokohama ADVAN World Time Attack Challenge is stimulating the economy in the Australian performance tuning sector.

There is no question that millions and millions of dollars have changed hands as people have feverishly built cars for an event of international caliber that has captivated the hearts and minds of thousands. The money has poured into local tuning houses that employ local people. These shops might otherwise be looking at a possible down turn in their business.

The businesses in the parts supply sector have had to provide parts to over 130 cars as they get prepared for their big day in the spotlight. Many of these cars have been built from the ground up, meaning, once again, the amounts changing hands for the parts alone could well be into millions and possibly even tens of millions of dollars in total. This includes many Australian parts manufacturers who, with the Australian dollar the way it is, will be relying more and more on local growth to stay alive and keep their business going.

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And all that before we even open the WTAC gates on the 5th and 6th of August. With people arriving by planes, hiring cars, booking hotels and eating at restaurants the boost to the local economy is not to be underestimated. We have media from all over the world coming to Sydney to show the world our beautiful city and its passion for motorsport.

And the reason we are telling you this is simply to let you know we do this with no outside assistance whatsoever. The whole deal is put together by my dedicated and hard-working team and with the help of my sponsors. And that is the point of this article. To let you know who the people THAT REALLY make this show happen are.

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This year our trade alley display will be, in our opinion, the best aftermarket show in Australia, with just about every significant performance brand displaying in some way shape or form. The response from the tuning industry was humbling to say the least and I can tell you that every single one of these companies stuck their hand in their pocket so that we, as a country, can lead the World in the sport of Time Attack and our fans can see the fastest in the world go head to head without having to go overseas.

Please take the time to look up all our sponsors and remember their names next time you are in the market to buy something and definately drop by their stand during the event and check out their products. We are counting on you!

Ian Baker
CEO – Superlap Australia

For more information on the Yokohama ADVAN World Time Attack Challenge 2011 Click Here
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