to a certain extent, I find myself agreeing with what you said. I noticed a few car manufacturers flaunting their crash rating, and combining it with safety acronyms such as ABS/EBD/TCS/VSA/etc to give the illusion that the car is a much safer alternative than their nearest rivals. and as such, people may have a higher inclination to get that said vehicle, simply because they've already been primed mentally to feel safer as a result of such crash ratings/safety acronyms.
I think car manufacturers should just put stickers of what features they have at the back of the car. I remember seeing that quite often with the Rovers from days before, especially when ABS was getting phased in. should work a charm. :p

