Sounds like some crap the dealer tried to flog me for $1000.
The price doesn't seem too bad; assuming it's drive-away and automatic. If it's manual, then... I guess it's probably about right (ie. not much discount).
As for the neoprene seat covers- they do look good in the brochure but as with most OEM stuff, fall in my "too expensive to be worth asking about" category!