Yes, I used to work almost exclusively in relay circuits, with some electronics and computerisation, about 30 years ago, so I had to know something about them.
It's OK, although they don't state if the relays are diode- or resistor-protected, and so safe with car electronics. Both the ARB and Piranha use good quality relays that are safe with car electronics. It's certainly cheap, so chances are it's made in some sweatshop somewhere - probably Mexico - they won't be paying Australian labour costs to get them made, which accounts for the price difference. The wire gauge is OK, and should easily handle up to 100W bulbs. It won't perform as well as the Piranha, which uses 10AWG wire, or probably the ARB one (I'm not sure what wire the ARB one uses, probably 5mm/12AWG or maybe even 4mm/14AWG, but as I haven't seen one, I'm guessing. I just know that 4WD forums have mentioned that the ARB one uses slightly thinner wire.)
Why don't you go around to the local ARB dealer, and ask him what the best price he can do it for is? Ask if they give a cash discount - you'll be surprised how much you can sometimes save if you ask for a cash discount. Remember, most prices are based on people paying by credit card, so if you pay by cash, they get their money sooner, and with no credit card fees, so they'll usually give a cash discount. (Yes, I have a tertiary finance qualification, too!:) )
After you've added the cost of postage from the USA on (you have to log in to their site to check what it is, which makes me guess it's a fair bit more than the AUD$13.50 it costs if you're in the USA - rallylights wanted about AUD$95 for postage for their loom) to the AUD$56 it costs for the loom, I'd guess that an ARB loom with a discount should be more than competitive for price, and you support a Victorian company and factory. Check
http://www.arb.com.au for nearby dealers. Isn't Richmond in Melbourne? Some of the other Vic sites might be close, too - as I don't live in Melbourne, and have been known to get lost in the city centre in the dark,:eek: I don't know all the suburbs, although my sister used to live there a few years ago.