Originally Posted by
aaronng
Yes, they want to win worldwide, that's why they have best selling cars like the Accord Euro/TSX and the Civic. Their hi-po car won't sell well here because people here would rather buy a Ferrari/Lambo rather than a Honda for the same price. Once Honda builds up their reputation as a luxury car maker, I'm sure they can come back to building high performance models for all the markets, like what Audi is doing now with their S and RS lines, BMW with their M and Mercedes with AMG. Remember that Honda does not have a parent company like how Ferrari and Lambo has. They can't hedge all their bets on hi-po models and expect to survive. An interesting exception is Porsche. But then again, their cars don't cost over $400,000 except for the turbo and GT models.