Quote Originally Posted by blk05gli View Post
and some engine for a proto-type jet. i guess its good to diversify your business interests: passenger cars, F1, aviation, robotics but its another thing to loose your core business model - high revving performance engines in light weight AFFORDABLE cars.

And of Honda bringing Acura into OZ, remember nissan did that with Infiniti and what mazda did with Eunos in the early 90's - people just didn't get it and sales fell.
They didn't build up the brand. Eunos is dead. Infiniti is doing great In the US. And as you all know, Lexus is very successful now.