We knew Honda was capable of a lot, but we'd have never guessed that they'd start producing livestock. The bodacious bovine pictured above (no, the one on the left...sheesh) is a UK-market Civic Hybrid named Clover. It'll be on display at this weekend's Fruitstock festival in London, an event staged by beverage maker innocent to raise money for WellChild, a British charity.
Clover and another Civic Hybrid will be on hand to teach attendees about hybrid cars. According to Honda research, 75% of people don't know how they work, and 50% aren't familiar with them at all, hence the need to set up a hybrid educational display. After Fruitstock, innocent will take custody of Clover for one year, during which the company will use her to promote cleaner cars.
In addition to this weekend's hybrid awareness campaign, Honda UK also announced that it's introducing a program to offset carbon emissions produced by Civic Hybrid buyers who are waiting for their new cars to be delivered. To accomplish this, Honda is working through The CarbonNeutral Company and investing in wind power and forestry projects.
OZHONDA 4 LYFE!
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