Honda Australia planning to trial cooking model UK Civic hatch

[45SET]

ur sorta hitting it, and sorta not there. yes it is the least sold civic, not cuz people come in and go ewww sporty, they go OMFG 43k???? I get heaps of people coming in asking about it, then jumping back about three feet as if it were cooty ridden when they see the price. I think bringing in a civic hatch is brilliant, but its about 5-10k overpriced. the majority of people who come in lookin for a hatch are sitting in the high end jazz-civic range, but dont like the sedans, most 35-40k buyers are looking for something a bit more luxurious and rarely ask about hatches. I think if they dropped the price to suit for the average family, vti and vti-L range, then the sales would blow through the roof.

Just doing a quick search I came up with the following:
Ford Focus ZETEC - RRP $26490
Mazda 3 Maxx Sport - RRP $28500
VW Golf 2L FSI - RRP $29500
Audi A3 1.6 - RRP $37200
BMW 120i - RRP $43300


The reason why people would jump back when you say its $43k is because you can buy a NEW WRX for $40k... which comes with 2.5 Turbo, 4wd, 2 extra doors... but the same "questionable" styling

Are you basing your numbers on VFACTS? If you are, then they include fleet sales as well, something which Honda does not do. In fact, Honda had trouble keeping up with the demand of the Civic sedan, so even if they did sell to fleet, the waiting list would end up being much much longer.

No... thats based off real world facts... as in what I see on the road or in a carpark.

[Nax]

isnt that basically what i just said, 43k = too expensive?

i doubt people jump back because they know the exact price of a new wrx, im pretty sure they jump back cuz 43k is alot of money

and rexes are overrated anyways

[45SET]

Yes I agree with you, the FN2r is a very expensive car for what it is... and i'm sure people that are serious about a FN2r would know the price of a WRX and a Mazda 3 MPS... and a VW Golf GTi, (And a few others) as they are all in the market against each other and they would test drive all these cars.

I'm guessing your work at a Honda Dealership... it would be interesting to find out what other cars people are looking at when they come in to look at a FN2r... and when the 5door civic comes out, what other cars they are looking at.

[aaronng]

No... thats based off real world facts... as in what I see on the road or in a carpark.

I see more Civic sedans than Focus hatches... Mazda3 on the other hand, now that was very good marketing and execution, especially during a time when all you had was the previous gen Corolla, undesirable Civic hatch, Tiida and Astras. The best choice to for would have been the Mazda3!

[Nax]

Yes I agree with you, the FN2r is a very expensive car for what it is... and i'm sure people that are serious about a FN2r would know the price of a WRX and a Mazda 3 MPS... and a VW Golf GTi, (And a few others) as they are all in the market against each other and they would test drive all these cars.

I'm guessing your work at a Honda Dealership... it would be interesting to find out what other cars people are looking at when they come in to look at a FN2r... and when the 5door civic comes out, what other cars they are looking at.

i was more saying that when im shopping around and see something out of my price i dont automatically think of another product, i just see the price and go wow thats too much, which is what i think most people would do.

people who are serious about an fn2 do usually look at other sporty cars, but if u recall my arguement was towards the fact that the new model should be aimed lower, at the average person, who is the people im talking about who go WOW at the price, aergo, the new hatch should be aimed at that demographic.

[JZ45HO]

someone in Honda's market research department should get shot

[Havocwreaker]

I wonder if they'll continue to go ahead with this now that the effects of the credit shortage have intensified. The fact that we're only getting about 36 pence for an Aussie dollar may have just killed this plan.

[Chris_F]

Personally I think Honda's model line-up is confusing...

Accord & Accord Euro

Both are about the same size and even come with similar engine configurations. They even look more alike these days.

Why not call the regular accord the Inspire like it is in Japan and only sell it with a V6 to distinguish the two models?

Civic & Civic Type R
Worlds appart in terms of practicality, price and styling. Too bad if you want a non-type R hatch... too bad if you want a type-R sedan.

Legend
An even bigger accord that costs twice as much? "I'll have a BMW for that money thanks"


*face palm* to all of the above

[hisoka]

I want to know too.. $5k is a hefty amount to slap on a car in that segement.

this guy is right aye~you can be looking at accord euro for the price. or not much more just get the aussie type R

[tangman]

F*** the Euro hatch Civic and its price. Thats my 2 cents

[drifter]

i rather go for the 4 dr civic TYPE R............

[midnightdood]

I guess the high paid corporate execs at honda must be privy to some decent weed.