That's because Mobil1 and Ultra Gold are both imported into Singapore. Honda's FEO is made here (oe nearby), same with Mobil1 silver. If it was imported, it would be a similar price to Mobil1 Gold.
If it was sold here I reckon Honda dealers would start recommending it for more modern Hondas and I bet they would say it being 100% syn is a benefit (as opposed to the current position of saying FEO is the best for the car).
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