True, but at the same time you can't compare retail prices to genuine deals. I paid 43k for my 08 Type R (in early 08) when the rec retail was $43 on road and I had a slew of extras (at least $3k (RRP)) included.
To clarify: Last year I heard of 08 Type Rs going for $39k drive away which means that you can just increment the price increase ($1k or whatever it was) to that real world drive away figure and you should be close to a "good deal."
You'd be surprised at just how low dealers will go if you have your banter worked out. And I'll say it again: Shop around at all the other dealers except for your local one - Once you have worked out what you want to pay, go to your local Honda dealer and hit them with a figure you're happy with (under everyone elses).
I'm 99% sure local dealers have incentives from Honda to secure deals within their designated zone.
Most dealers openly laughed at the deal I got - in fact one dealer told me $46-7k was the best I could hope for anywhere in Melbourne and that was for an 07!
AND.. I almost forgot - NEVER EVER GO TO NEW WORLD HONDA IN BERWICK or FTG HONDA, now that I think of it..



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