umm bc coilovers retail around 1300, but than again this is a budget coil over, so dont expect much from them on the road, except stiff suspension ride....

I dont believe coilovers are over kill for the road, its that many get the budget option coilovers and expect good ride comfort, wen in fact its not, you get what u pay for i guess, so my suggestion, if comfort is high priority, go for springs and good shocks, that should more than enough