JDM Accord no more (ie: no more euros)

[Fredoops]

I never recalled the Euro being a top seller, I think commodore, mazda 6 and camry always sold in higher volumes.

Euro was a volume seller for Honda, at one point it was something like more than 25% of Honda's total sales volume

Taking that away, while the wide body accord is more profitable, overhead costs would be an issue should the lower sales volume is not compensated with some more revenue (which would be the reason for the price hike on the wide-body accord)

Basic business decision is cost of development + production of euro is not as profitable as the accord. Therefore even if people forgo buying a Honda due to the Euro being taken off the market, there will still be an increase in the accord sales hence overall it's more profitable for the business as a whole.

The current take up rate of the new wide body accord is pretty dismal, which Honda would make more per car, I doubt it would compensate for the loss in volume.

The new CRV/Civic had got a lukewarm reception as well, Honda's gonna be praying the new Honda Jazz's got a better reception

Also a lot of the volume of Mazda/Holden and Toyota sales are fleet cars, it's rare to ever have a Euro fleet car, with the FBT being changed, novated leasing is also less attractive hence natural decline in sales anyway.

Once again, volume means the overheads are more easily covered, which Honda do not have the luxury of.

On a personal note, I think the accord V6 was okay and I had put it into serious consideration. What put me off was Thailand build and gearbox.

Not for almost $60000 Honda was asking for the car
It's not worth that much for a rehash of previous models with a slapped together gearbox.