Quote Originally Posted by I CU2 View Post
Is Acura actually a "luxury/prestige" brand or is it just a Premium brand?

It seems that they serve a niche market between the normal Honda's and trying to aspire to a Lexus like status.



Fredoops has the best explanations! It's funny because it's true. Here's the situation of our market rofl:
In the US, Acura is probably similar to BMW/Audi (if you take away the stigma of Acura being just a rebadged Honda). Acura's customer service is probably close to Honda's which is not that good (issues with the car can be blamed on the owner, if it is like how the tsx.acurazine.com forums describe).

Lexus is closer to Mercedes Benz since they don't just rely on the cars but also the service that they provide to attract buyers. For example, if your Lexus is due for service, they will rock up to your house in a Lexus of the same or higher model, give you the keys to that car and take your car back to the dealer for servicing. If you are at work, they will come to your work to pick it up (assuming it is within the distance that they state in their policy). Audi & BMW for example doesn't do this. They only give you courtesy cars. You still have to drive your own car to the dealer. One of my colleagues actually returned his A5 to Audi Australia because of the poor service and bought a Lexus instead!!!